Zhang Ruimin has many of the attributes of a leader of the new corporate China. He has a deferential entourage, a willingness to make visionary public speeches, and he figures in a much-cited morality tale from the early days of Haier
the white goods company he heads. The story goes that he ordered staff to drag 76 faulty fridges on to the street and smash them to pieces with sledgehammers, sending a strong signal of the group’s commitment to quality.
But if his latest radical plans to transform the management structure of Haier are pursued to their logical end point, Mr Zhang will not be giving the orders any more.
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