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BYD’s aggressive push is setting baseline for what an EV should cost
比亞迪的激進攻勢正在重塑電動汽車定價「底線」

There is a precedent in smartphones for how the Chinese maker is buying market share and future pricing power
Yoon:以低價來換市場份額與未來定價權的策略,在智慧型手機行業中早有先例可循,比亞迪正以同樣的方式改寫全球電動汽車競爭格局。

Car prices are on the rise around the world. Yet despite this inflationary wave, one carmaker is moving in the opposite direction. BYD has cut prices on 22 of its electric and hybrid models, bringing the price of its popular Seagull electric vehicle below that of a high-end road bike.

全球汽車價格普遍上漲。然而,在這波通膨浪潮中,有一家車企卻逆勢而行。比亞迪已下調其22款電動汽車與混合動力車型的售價,其中熱門車型「海鷗」的價格甚至已低於一輛高階公路自行車。

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