In Hong Kong, retail banks dominate mutual fund distribution, due to the structure of financial services and buyer preferences. Banks are considered safe and trusted custodians of savings with a strong physical presence; well-recognised and established brands operating under reliable regulatory oversight.
Elsewhere in Asia, banks are less dominant but also important for international managers looking to establish a presence in the region’s fast-growing mutual fund industry. Money managers must convince gatekeepers at retail banks to provide shelf space and distribution support.
Both come at a price, however.
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