The story. With more than 5m visitors a year, Ikea’s Xu Hui store in Shanghai is one of the Swedish retail chain’s 10 best revenue generators worldwide, although the average spend per customer is relatively low. The smallest of its 11 stores in China, its city centre location means that 60 per cent of customers arrive by public transport.
譯者注：本文爲英國《金融時報》「案例分析」專欄（Case Study）中的一篇。該專欄每篇文章關注一家企業面對的獨特挑戰和應對方式，邀請世界知名商學院教授、企業管理專家加以分析和點評。
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