While America's carmakers worked to develop electric pick-up trucks, Korean rival Hyundai went smaller — and won bigger.
By focusing on sleeker sedans and compact SUVs that consumers can afford, the Korean group and its sister brand Kia have together overtaken Ford and General Motors to claim second place in US electric vehicle sales behind Tesla.
Combined US EV market share for the two brands was 7.5 per cent for the first three-quarters of 2023, well behind Tesla on 57.4 per cent, but ahead of GM’s Chevrolet on 5.9 per cent and Ford on 5.5 per cent.
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