企業管理

Why business should stop trying to win back trust

Despite the early morning start, every seat in the Financial Times conference room was taken. “How to win back trust in business” is a subject that has them packing the hall.

It was the latest of several “trust” events I have chaired since the 2008 banking crisis. There have been other scandals since then, such as bribery in the pharmaceutical industry and Volkswagen’s diesel emissions cheating, that have made “trust” events even more urgent.

But at this one, a senior figure from the banking world said “enough”. Enough of talking about trust.

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