Nissan is betting that a third-generation version of its unique hybrid technology will drive a breakthrough in the US, a critical market for new boss Ivan Espinosa as he tries to turn around the struggling Japanese carmaker.
The company produces its “e-Power” hybrid system for the Qashqai model in its UK plant in Sunderland and for various models made in Japan but has shied away from launching it in the US because of poor fuel economy on highways.
However, fuel efficiency has improved 15 per cent in the latest generation, making management confident the technology can be introduced in Nissan’s Rogue SUV in the US from next year, as part of a push to win back customers and reverse tumbling sales.
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