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Gaming industry puts generative AI to the test

Unity and NetEase say latest technology can make games more realistic and cheaper to make
NetEase’s Justice Online will be the first mass-market test of generative AI’s application in a mainstream game

The potential of artificial intelligence to transform the video games sector will be put to the test as two of the biggest industry players this week introduce products imbued with the latest technology.

Video game makers are hoping to cut their multimillion-dollar budgets by adopting AI development tools that can generate dialogue, characters and landscapes. From the players’ point of view, the technology promises to improve their gaming experience as they interact with more lifelike characters and dynamic storylines.

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