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Gamification at work creates winners and losers

In our series on new research, an academic finds the tactic can have unintended results

Even before Covid-19 forced employees to work from home, many businesses were moving to more remote working. While this offers flexibility, autonomy and cost savings, it makes managing staff more challenging. Without frequent face-to-face contact, organisations need to become more creative in their approaches.

One option is the use of a fast-growing technique for motivating and managing employees. Gamification is the process of introducing design elements from games into other contexts. Advanced computing now gives organisations the ability to track staff behaviour. Programs such as reputation point systems, badges, leader boards ranking staff by performance and online training resembling board games can inject fun into everyday work.

New staff can enter elaborate fantasy worlds to complete training. Sales teams used to working alone on the road may be connected through platforms simulating sports, where a sales lead is as an “assist” and closing a sale is a “goal”. Employees who complete reports can earn points toward achievement badges — reputational signals of their value.

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