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Why the most successful people just say no

Today I did not get up at 6:30am to flog over to a breakfast meeting in Knightsbridge. Tomorrow I am not going to have a sandwich lunch to discuss a project I am only vaguely involved in.

On Thursday I am not going to a summer networking party. Neither am I writing an article for a website that neglects to pay contributors, nor am I giving an interview to an Australian radio station. I might have been doing all of these things, but I have said no to them.

As well as making me considerably happier, this naysaying makes me bang on trend. No is the new yes. It is the most fashionable answer for successful people.

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