專欄創新

When babies outsmart the business experts

Children love to play with new toys but hate disruption to their routines. These traits persist in adult life: innovation is readily adopted when it is incorporated in new gadgets but innovation that involves doing things differently is resisted.

Look around a university. At a super­ficial level, modern information technology has changed everything. Most activities — communication, scheduling and presentations — are conducted electronically. At a deeper level, nothing at all has changed. The course structures, materials and the methods of pedagogy remain essentially the same.

As Richard Nelson, the economist of innovation, has pointed out while American children are much healthier than they once were they are not much better at learning to read. Innovation that comes in a pill or injection is easily adopted: innovation that manages a process better is not.

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約翰•凱

約翰•凱(John Kay)從1995年開始爲英國《金融時報》撰寫經濟和商業的專欄。他曾經任教於倫敦商學院和牛津大學。目前他在倫敦經濟學院擔任訪問學者。他有著非常輝煌的從商經歷,曾經創辦和壯大了一家諮詢公司,然後將其轉售。約翰•凱著述甚豐,其中包括《企業成功的基礎》(Foundations of Corporate Success, 1993)、《市場的真相》(The Truth about Markets, 2003)和近期的《金融投資指南》(The Long and the Short of It: finance and investment for normally intelligent people who are not in the industry)。

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