Children love to play with new toys but hate disruption to their routines. These traits persist in adult life: innovation is readily adopted when it is incorporated in new gadgets but innovation that involves doing things differently is resisted.
兒童喜歡玩新玩具，但討厭習慣被打斷。這些特性在成年後會一直保持下去：如果把創新融入新玩意中，人們很樂意接受，但涉及改變做事方式的創新，人們就會牴觸。
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