Yum Brands, owner of the KFC fast-food chain, has issued a belated apology to consumers in China for the way it handled a recent food scare, underlining the struggles that the US company faces in the increasingly competitive Chinese market.
肯德基(KFC)速食連鎖店所屬的百勝餐飲集團(Yum Brands)就其在近期食品恐慌事件中的處理方式,向中國消費者表達了遲來的道歉。此事凸顯出這家美國企業在競爭日趨激烈的中國市場所面臨的艱難處境。
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