Behavioural economics has never been hotter. It’s not just the success of books such as Nudge, Predictably Irrational and Basic Instincts, but the political influence of the field: one of Nudge’s authors, Cass Sunstein, runs the Office of Information and Regulatory Affairs for Barack Obama, and his co-author Richard Thaler has been advising David Cameron’s new Behavioural Insight Team, based in the Cabinet Office.
行爲經濟學從未像現在這般炙手可熱。不僅《輕推》(Nudge)、《怪誕行爲學》(Predictably Irrational)、《本能》(Basic Instincts)之類的書籍熱賣，而且該學說在政治上也獲得空前影響力：《輕推》的作者之一卡斯•桑斯坦(Cass Sunstein)是歐巴馬政府資訊與監管事務辦公室(OIRA)主任，另一名作者理察•塞勒(Richard Thaler)爲大衛•卡麥隆(David Cameron)新組建的內閣辦公室行爲研究小組(BIT)擔任顧問。
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