Exactly 15 years ago I wrote an article in this newspaper about the adoption of an extended dress code in a major company. I thought the editor’s insistence that I should make clear that the story was a spoof was unnecessary. But last month’s news that UBS had issued a 43-page dress code to some of its employees confirms that, as always, the editor was right.
So here is an abbreviated version of the earlier article. It is addressed, not just to the dress police at UBS, but to the people across the way in Basel, who are wrestling to elaborate much more important, and even longer, rule books for the employees of banks. After privatisation, a former state-owned company decided it was time to shake off sloppy public sector dress habits. A directive went round telling senior employees to adopt suitable business dress. The directive caused resentment. Those who opposed it demanded greater clarity and certainty. How could they know what would or would not represent suitable business dress? After advice from its legal and regulatory affairs department, the company agreed to promulgate a dress code. Senior male employees were expected to wear smart suits, shirts with collars, and ties.
But soon someone came to the office in a red suit. When criticised, he pointed to the terms of the dress code. The suit was undeniably smart: but it was the smartness of the nightclub rather than the boardroom. So the dress code had to specify colour. Red was out, grey was in. But what of blue? Some blues were clearly acceptable. The chairman’s favourite suit, in fact, was a fetching shade of navy. But bright blues could not be admitted. So how bright was bright?