專欄臥底經濟學家

Look on this toaster, ye mighty, and despair!

The electric toaster seems a humble thing. It was invented in 1893, not long after the light bulb and long before the microchip and the laser. This century-old technology is now a household staple, and reliable, efficient toasters are available for a few pounds. Nevertheless, Thomas Thwaites, a postgraduate design student at the Royal College of Arts in London, discovered just what an astonishing achievement the toaster is when he embarked on what he called “The Toaster Project”. Quite simply, Thwaites wanted to build a toaster from scratch.

The difficulty of the task began to become clear. To obtain the iron ore, Thwaites had to travel to a former mine in Wales that now serves as a museum. His first attempt to smelt the iron using 15th-century technology failed dismally. His second attempt was something of a cheat, using a recently patented smelting method and a microwave oven – the microwave oven was a casualty of the process – to produce a coin-size lump of iron.

Further short cuts were to follow. Plastic comes from oil, but despite launching a charm offensive against BP, he never did make it out to an oil rig. His attempts to make plastic from potato starch were foiled by hungry snails. He settled for scavenging plastic from a local dump, melting it and moulding it into a toaster casing.

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臥底經濟學家

蒂姆•哈福德(Tim Harford)是英國《金融時報》的經濟學專欄作家,他撰寫兩個欄目:《親愛的經濟學家》和 《臥底經濟學家》。他寫過一本暢銷書也叫做《臥底經濟學家》,這本書已經被翻譯爲16種語言,他現在正在寫這本書的續集。哈福德也是BBC的一檔節目《相信我,我是經濟學家》(Trust Me, I’m an Economist)的主持人。他同妻子及兩個孩子一起住在倫敦。

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