When I was a student, Penguin published several collections of classic articles on economics and business. They were an indispensable resource. The first book on business strategy I ever read was the title in that series edited by Dr H. Igor Ansoff. Recently I re-opened it and understood how much changes in the way we think about business strategy – and how much remains the same.
當我是一名學生時，企鵝(Penguin)出版了幾部關於經濟學和商學的經典文章集。它們都是不可或缺的資源。我讀過的有關企業戰略的第一本書，就是由伊高爾•安索夫博士(H. Igor Ansoff)編輯的那個系列中的主題著作。最近，我重新打開了這本書，感悟到我們在思考企業戰略的方式上有了多少改變——以及有多少沒有改變。
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