In February 2025, JD.com announced plans to gradually provide full social security coverage for its full-time delivery riders, with the company covering both the employer and employee contributions for all full-time riders on JD's food delivery platform. This move makes JD the first "all-inclusive" platform in the industry. This means that a rider earning a monthly salary of 7,000 yuan will take home the same amount as they would without social security contributions. As a new entrant in the food delivery sector, JD's initiative to reshape the market landscape has set a trend, prompting Meituan and Ele.me to follow suit.
2025年2月，京東宣佈將逐步實現全職騎手「五險一金」全覆蓋，所有京東外賣全職騎手五險一金的單位及個人繳納部分將全部由企業承擔，成爲行業首個「全包」平臺。這意味著一名月薪7000元的騎手，實際到手工資與未繳納社保時持平。作爲外賣行業的新入局者，這是京東重構市場格局的破局之舉，帶動了行業趨勢，美團、餓了麼也隨後跟進。