When the soft drinks levy was announced in 2016, industry claimed it would be more effective as a stealth tax than a public health policy. Coca-Cola’s then general manager in the UK, Leendert den Hollander, warned that “the facts don’t suggest that a sugar tax works to change behaviour”.
2016年英國政府宣佈將對軟飲料徵稅時，行業宣稱，此舉作爲一種隱形稅，將比一項公共衛生政策更有效。時任可口可樂(Coca-Cola)英國總經理的倫德特•登霍蘭德(Leendert den Hollander)警告稱，「事實並未表明糖稅能改變人們的行爲」。
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