“We sit on a gold mine of data,” Federico Marchetti, chief executive of Yoox Net-a-Porter, said recently, as he explained his strategic focus on the better use of data in business processes and delivering “more personal, relevant experiences for shoppers”.
Yoox Net-a-Porter執行長費德里科•馬切蒂(Federico Marchetti)最近表示：「我們坐擁數據金礦。」對此，他解釋稱他的戰略重點是更好地在業務流程中使用數據，「爲購物者提供更個性化、相關性更高的消費體驗」。
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