觀點咖啡

Wake up and smell the coffee snobbery
15英鎊一杯的咖啡你喝嗎?


施裏姆斯利:高價咖啡是「咖啡勢利」的最新巔峯,但很難反對。如果你願意買,這是你的自由。我真正反對的是咖啡勢利正蔓延到日常生活。

I was hugely excited to hear that a café in London is now serving a £15 cup of coffee; though not as excited as I would have been had I been one of the many London journalists asked to sample it. Perhaps this is a new business model for cafés: create something so preposterously expensive that journalists have to come to test it out. That’s got to keep the cash rolling in.

聽說倫敦的一個咖啡廳現在供應15英鎊一杯的咖啡,我非常興奮;不過如果我能像很多倫敦記者那樣受邀品嚐的話,我會更興奮。或許這是一種新的咖啡廳業務模式:推出一些貴得離譜的產品,讓記者們不得不前來試嘗。這種方法肯定會讓咖啡廳日進斗金。

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