International brands in China are losing market share to domestic companies in everyday items ranging from fruit juice and make-up to toothbrushes, according to a large-scale survey released on Tuesday, as multinationals struggle to adapt to changing tastes in the world’s largest consumer market.
上週二(6月20日)公佈的一項大規模調查發現,在中國的日用品市場(從果汁和化妝品到牙刷),國際品牌正被本土企業奪走市場份額,原因是跨國公司很難適應全球最大消費市場不斷變化的品味。
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