People using ad-blocking software who visited the The New York Times website in March were shown a message. This read: “The best things in life aren’t free”. It went on to explain that “advertising helps us fund our journalism” and gave the visitor two options to read the newspaper’s online content: disable their ad-blocking software or pay for a subscription.
3月份，那些訪問《紐約時報》(New York Times)網站時使用廣告攔截軟體的人們看到了這樣一則訊息：「生活中最美好的事物都不是免費的」。接著它解釋道「廣告資助著我們的報導」。隨後，該網站給訪問者兩個選擇去閱讀報紙的線上內容：禁用他們的廣告攔截軟體或爲訂閱付費。
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