Two years ago, 150m iPhones sold and $10bn in annual App Store spending could not persuade Bobby Kotick to take an interest in mobile gaming. The chief executive of Activision Blizzard, the world’s largest video games company, still worried that mobile games were all one-hit wonders, like Angry Birds and Flappy Bird, at a time when its latest Call of Duty title was minting $1bn on its first day on sale.
兩年前，1.5億部iPhone的銷量以及App Store 100億美元的年消費額都沒能使得鮑比•科蒂克(Bobby Kotick)對手遊產生些許興趣。全球最大影片遊戲公司——動視暴雪(Activision Blizzard)的執行長當時仍然擔心手遊只是曇花一現，就像《憤怒的小鳥》(Angry Birds)和Flappy Bird一樣，而當時動視最新版《使命召喚》(Call of Duty)首日發行就將10億美元收入囊中。
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