專欄投資者

No investor wins if all investors are the same

David Swensen, Yale’s endowment manager, recently delivered a lecture in London to an audience of charity trustees. Forget stock picking and market timing, he told them: asset allocation — the choice between broad classes of assets, such as equities and bonds — is the only investment decision that adds value.

Mr Swensen justified his conclusion by pointing out that both stock picking and market timing are necessarily zero sum activities: one investor’s gain is necessarily another’s loss. In truth, all secondary market trade is zero sum: only investment activity that improves the return on the underlying assets can benefit savers taken as a whole.

His claim finds stronger support in the research of Roger Ibbotson and Paul Kaplan, who analysed the dispersion of investment returns across a sample of fund managers and found that asset allocation accounts for most of the

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約翰•凱

約翰•凱(John Kay)從1995年開始爲英國《金融時報》撰寫經濟和商業的專欄。他曾經任教於倫敦商學院和牛津大學。目前他在倫敦經濟學院擔任訪問學者。他有著非常輝煌的從商經歷,曾經創辦和壯大了一家諮詢公司,然後將其轉售。約翰•凱著述甚豐,其中包括《企業成功的基礎》(Foundations of Corporate Success, 1993)、《市場的真相》(The Truth about Markets, 2003)和近期的《金融投資指南》(The Long and the Short of It: finance and investment for normally intelligent people who are not in the industry)。

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