Here is a test. Find a pencil and a scrap of paper and draw the Apple logo. Easy, no? Now compare your sketch to the real thing.
If you are like me, or like 98.8 per cent of a sample recently tested by psychologists at UCLA, you failed. Almost everyone either puts the bite on the wrong side, draws two leaves instead of one, or in some other way bungles the simple job of reproducing an image we have all seen thousands of times.
Not only are we unable to sketch one of the most famous logos on earth, most of us cannot even pick out the real thing when we see it in an identity parade of lookalikes.
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