Len Kendall is at his desk in Chicago thinking through the sales strategy for his start-up CentUp, a business that facilitates donations to online content creators – such as bloggers, photographers and illustrators – and charities. Instead of waiting until his strategy is complete, Mr Kendall has chosen to outline his thinking and approach to selling in a blog post entitled This Blog Post Isn’t Free. He sees this approach as a way of testing his idea in public.
萊恩•肯德爾(Len Kendall，見上圖)坐在自己位於芝加哥的辦公室裏，仔細思考他成立的新創企業CentUp的銷售戰略。CentUp主要幫助人們爲線上內容創作者（例如部落格作者、攝影師以及插畫家）和慈善團體捐款。肯德爾沒有等到自己的戰略盡善盡美之後才採取行動，而是選擇將自己的行銷構想和策略在一篇名爲《這篇博文不免費》(This Blog Post Isn’t Free)的文章中概述出來。他將這種做法看作是公開檢驗自身想法的一種途徑。
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