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Stay or go? Western consumer brands wrestle with Russian dilemma

Multinationals making household staples balance pressure to exit against impact on business, staff and shoppers

Vladimir Putin’s invasion of Ukraine has led to an exodus of well-known western brands from Russia, but not every company has joined the rush.

As Apple has suspended sales and BP hurriedly announced its exit over the past two weeks, those multinationals that manufacture products that Russians rely on for daily life, from food through baby formula to personal care items, have wrestled with the decision on whether to stay.

Besides supplying staples since the fall of the Soviet Union, these companies, including US soft drinks group PepsiCo and UK household goods maker Unilever, typically have significant manufacturing operations in Russia and employ thousands of local staff.  

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