Ogilvy, the WPP-owned advertising agency, is launching a service that it claims can deal swiftly with rogue influencers who risk damaging the brands paying millions of dollars for their endorsements.
The agency will this week introduce “Influence Shield” to help clients deal with reputational issues arising from the social media stars who promote their products.
The new service underscores how the use of influencers has become a mainstream marketing tool, with an entire industry now built to connect brands with potential paid supporters among celebrities and sports stars.
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