比亞迪

Automakers beware: BYD can still afford to cut prices
Lex專欄:比亞迪仍有打價格戰的空間

EV giant has scope to sacrifice short-term profits to try to win a fierce battle for market share
上月宣稱開啓「電比油低」新時代的比亞迪宣佈最新一輪降價。其最暢銷車型現在起價約爲1.1萬美元,低於大眾朗逸和豐田卡羅拉。

Just when China’s electric car prices seemed like they could go no lower, BYD has announced one of its most aggressive rounds of price cuts yet. It is slashing prices of its Seagull EV hatchback by another 5 per cent to less than $10,000. It is one of the few EV makers that can afford to stay in the intensifying global EV price war.BYD, which last month said it was “officially opening a new era of electricity that is lower than oil”, is discounting nearly all the electric and hybrid car models it has on the market. The most dramatic cut is a fifth off the price of its top-selling Qin Plus sedan; it now has a starting price of about $11,000, undercutting traditional leaders VW’s Lavida and Toyota’s Corolla in the local market.

就在中國電動汽車價格看似已經沒有下降空間的時候,比亞迪(BYD)宣佈了最新一輪降價,且降價力度躋身於歷來最大之列。它將海鷗(Seagull)電動掀背車的價格進一步下調5%,至1萬美元以下。在日益激烈的全球電動汽車價格戰中,該公司是少數有能力堅持下去的電動汽車製造商之一。

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