臥底經濟學家
Why do some great ideas just fail to scale?
爲何有些好點子無法推廣?

Inside the fascinating phenomenon known as ‘voltage drop’
哈福德:爲什麼有些看上去不錯的想法在推廣後就失效了?任何產品或者服務都可以「規模化」嗎?

Andy Warhol put it best. “You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too,” he declared in 1975. “A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good.”

安迪•沃霍爾(Andy Warhol)說得最在理。他在1975年宣稱:「你在電視上看到可口可樂,你知道總統喝可樂,麗茲•泰萊(Liz Taylor)喝可樂,只要你想,你也能喝可樂。可樂就只是可樂,花再多的錢,你喝的可樂也不會比街角流浪漢喝的可樂更好喝。所有可樂都一樣,所有可樂都好喝。」

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