The significance of the iPhone when it was launched in 2007 was not that it was a better phone, a superior camera or an improved MP3 player. Nor was it the touch screen, wide display or range of apps. It was all of these things in one device — “a converged technology”, as author Mario Herger puts it.
The “iPhone moment” for cars has not happened yet, but it is easy to imagine what it will look like: an electric, self- driving “living room on wheels”, connected to the web and more often shared among users rather than bought.
It might not be clear yet who will build it, but the market is certain about one thing: it will not be the Germans.
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