觀點教育

Lucy Kellaway: how I learnt to love guff

As I am no longer the FT’s chief bullshit correspondent, I cannot do what I normally do at this time of year and hand out Golden Flannel awards to the business people who have spouted the most heinous guff over the past 12 months.

Yet being a creature of habit, I could not resist peeping into my old guff cupboard as the year turned. There I found much to dazzle from 2017.

Ford called firings “people efficiency actions”. On LinkedIn someone had replaced “go forward” with “bounce forward”. Best of all was a superlative verb in an email from a PR, which ended: “Let’s voice in the morning.” I looked at these, groaned, laughed, and thought how well bullshit has been getting along without me.

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