廣告業

Advertising’s problems are symptoms of a nastier disease
技術爆炸時代,論廣告人的自我修養


希爾:在數字技術讓行銷無孔不入的今天,廣告從業者爲何還要保持「出於自身利益的自我剋制」?

Advertising is a glamour manufacturer, powered by social envy, according to the late John Berger. “Envy becomes a common emotion in a society which has moved towards democracy and stopped halfway, where status is theoretically open to everyone, but enjoyed by only a few,” the critic said in the final part of his Ways of Seeing series for the BBC in 1972, which looked at parallels between fine art and publicity.

按照已故的約翰•貝格(John Berger)的說法,廣告是魅力製造商,由社會嫉妒心態推動。1972年,這位藝術評論家在爲英國廣播公司(BBC)編寫的《觀看之道》(Ways of Seeing)系列節目的最後一集表示:「在一個向民主推進而中途止步的社會,嫉妒成了一種普遍的情緒——在這個社會中,地位在理論上對所有人開放,但只有少數人才能享受到。」該節目探討了美術和宣傳之間的聯繫。

您已閱讀9%(604字),剩餘91%(5950字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。
版權聲明:本文版權歸FT中文網所有,未經允許任何單位或個人不得轉載,複製或以任何其他方式使用本文全部或部分,侵權必究。
設置字型大小×
最小
較小
默認
較大
最大
分享×