廣告業

Dentsu battles overcharging claims

Japan’s most powerful advertising agency is holding emergency talks with more than 100 clients to try to minimise damage from revelations that it overcharged Toyota

for digital media sales.

Following a dispute that has played out behind the scenes for months, Dentsu’s other clients have questioned more than 160 possible incidents of overcharging, according to advertising executives in Tokyo.

您已閱讀15%(392字),剩餘85%(2148字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。
版權聲明:本文版權歸FT中文網所有,未經允許任何單位或個人不得轉載,複製或以任何其他方式使用本文全部或部分,侵權必究。
設置字型大小×
最小
較小
默認
較大
最大
分享×