There is nothing like a craze. Pokémon Go, the augmented reality video game that uses smartphones to overlay Nintendo’s pocket monster characters on real-life locations, is taking over the world. Since its release last week in the US and other countries, players are gathering in parks and running into restaurants, hunting Pikachu and other animals.
Investors are also going a bit crazy. Nintendo’s shares have risen by 50 per cent in a week on hopes Pokémon Go can rescue the company from dependence on lacklustre consoles such as the Wii U, and propel it into a world of growth in casual games on smart devices.
Calm down, everyone.
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