It is easy to forget that, when he was a student, the man who brought us the Macintosh, iPhone and iPad (and, with his little finger, Pixar) collected bottle caps to make ends meet. The need to stretch every nickel informed the way Apple was run during the early days. It is on that spell, rather than the enormous public profile commanded by Steve Jobs in his later years, that would-be emulators should dwell.
人們很容易忘記，那個帶給我們蘋果電腦(Macintosh)、iPhone和iPad（以及其「副業」皮克斯(Pixar)）的人，曾經靠收集瓶蓋來維持生計。錙銖必較的宗旨貫穿著蘋果公司(Apple)早期的經營方式。這纔是準效仿者們應該細細思索的魔咒，而不是史蒂夫•(Steve Jobs)後期的高大公衆形象。
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