For executives of Louisville-based Yum Brands, China remains an enigma.
Same-store sales in the country slid 10 per cent from a year earlier — offsetting sales at newly opened stores and pulling overall sales in China 4 per cent lower.
Yum has struggled to woo customers back to its restaurants after a food safety scare in July 2014. Comparable sales in the country — Yum's largest by sales — have fallen for four consecutive quarters now. (chart below)
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