Like a middle-aged man who has already suffered one heart attack, HSBC, along with other red-faced and sweating survivors of the 2008 cardiovascular crisis, needs to lose weight and keep it off. Flabby assets must fall off the balance sheet, and costs must not be allowed to eat up the profits generated by the assets that remain. But its fitness plan goes beyond shedding blubber.
就像一名剛經歷過心臟病發作的中年男子,滙豐(HSBC)及其他臉龐通紅、汗流浹背的2008年心血管危機倖存者需要減輕體重、保持輕盈。必須剝除資產負債表上的低效資產,而且絕不能讓剩餘資產創造的利潤被成本侵蝕掉。但這個健身計劃的內容不止是減脂。
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