As China Inc goes global, buying up the likes of Italian tyre company Pirelli, its executives are looking for more subtle ways of introducing their businesses to the rest of the world. It is the commercial equivalent of the Chinese government’s recent foreign policy decision to discard hard-power projection in favour of soft-power persuasion.
隨著「中國公司」(China Inc)走出去、收購義大利輪胎企業倍耐力(Pirelli)之類企業，中國高階主管們正尋找更微妙的方式，將業務拓展至世界其他地方。這種策略相當於中國政府最近的外交政策決策——放棄硬實力投射、轉向軟實力遊說——在商業上的對映。
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