Every luxury company fears the “Danniella Westbrook effect”. The phenomenon named after the former EastEnders actress recalls the deleterious impact she had on the Burberry clothes brand after she and her toddler daughter were photographed clad head-to-toe in beige check. The snobbish world of fashion judged the photo a travesty and Burberry’s sales in the UK were hit.
所有奢侈品公司都懼怕「丹妮拉•韋斯特布魯克(Danniella Westbrook)效應」。這個根據前倫敦東區女演員命名的現象讓人們想起她對博柏利(Burberry)服飾品牌造成的傷害,先前,她和自己蹣跚學步的女兒被拍到從頭到腳一身都是博柏利經典的米色格紋。勢利的時尚界把這看做是一場拙劣的模仿,博柏利在英國的銷量因而受到了衝擊。
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