No wine retailer excites such strong and contradictory comment as Naked Wines. The customers of this six-year-old, mould-breaking online retailer seem to love it – at least, to judge from the thousands of web reviews of their wines. They like Naked’s methodology of funding winemakers in advance, and these producers obviously also love Naked. But producers who have never had dealings with Naked, or who have been approached but have declined to do business with them, are deeply suspicious. And the conventional wine trade fears and loathes Naked in equal measure.
沒有一家酒商能夠像裸妝佳釀(Naked Wines)這樣在業界引起如此強烈和負面的評價。客戶們似乎對這家成立只有六年卻在經營方式上打破常規的酒商鍾愛有加，至少從其網站上產品成千上萬的瀏覽量來看確實如此。這些客戶很喜歡裸妝佳釀預先資助釀酒師這一方式，當然釀酒人對此也很欣賞。不過那些沒有與裸妝佳釀合作過、或曾有過接觸但最終並未形成合作的生產者都持懷疑的態度，傳統葡萄酒貿易商也對它懼憎參半。