Rational and objective: that is how business people like to see themselves, believing there is no room for emotion in their decision making. Yet whenever human beings find themselves in the grip of intense feelings, such as greed or fear, it is these, rather than rational thoughts, that influence the choices they make.
理性、客觀，這就是商界人士在他們自己心目中的形象。他們認爲，自己在決策時絲毫不受情緒的影響。然而，每當人類爲貪婪、恐懼等強烈情緒所控制時，影響他們決策的就是這些情緒，而非理性的思考。
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