專欄演講

Tips from a prolific public speaker

Asure sign the economy is recovering: more invitations for paid speaking engagements. During tough times the frequency of such gigs slumps because everyone wants a speech for free. But recent experience suggests that budgets have been boosted, and diaries are busier.

I usually only undertake gratuitous speaking assignments if they fall into one of two categories: either the sponsor is a charity where I have some connection; or the occasion is directly relevant to my work.

Over the years I’ve learnt to be firm: otherwise you can end up travelling hundreds of miles at your own expense to address an audience of four in a village hall – without even so much as a thank you afterwards.

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盧克•強森

盧克•強森(Luke Johnson)是一位成果頗豐的企業家和創業家,他爲英國《金融時報》撰寫企業家專欄。他目前擔任英國皇家藝術協會的主席,並管理著一傢俬人股本投資公司——Risk Capital Partners。強森曾在牛津大學學醫,但是畢業後卻進入投行業。他在1992年收購PizzaExpress,擔任其董事長,並將其上市。到1999年出售的時候,PizzaExpress的股價已經從40英鎊漲至800英鎊。

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