As technology, telecommunications and media come together, the media and entertainment industries are experiencing business model disruption on an unprecedented scale. From music producers and film makers to television broadcasters, newspaper editors and book publishers, executives are having to rethink their commercial propositions. The response? Some are heading back to school.
隨著科技、通訊與媒體融合,媒體與娛樂行業的商業模式正在以前所未有的規模被打破。從音樂製作人、電影製作人到電視廣播商、新聞編輯與圖書出版商,高階主管們都不得不重新思考他們的商業思路。結果是什麼?有些人正在重返學校。
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