消費

Growth of the incredible shrinking consumer products

Forget supersize me. The new zeitgeist is to mini-size. Shrinking chocolate bars, fizzy drinks and ready meals might please New York mayor Michael Bloomberg, who sought, abortively, to ban restaurants and cinemas from selling sugary drinks in portions bigger than 16 oz.

But not everyone is happy. Just 3 per cent of Britons reckon it is fine for companies to quietly shrink pack sizes without commensurate price cuts, according to Which?, the consumer watchdog.

“Big name brands are shrinking products by up to a quarter, but the prices aren’t dropping,” Which? says in this month’s issue of its magazine. “We asked the makers of these products why they had shrunk them, and were generally told that in the face of rising costs they chose to shrink products rather than increase prices.”

您已閱讀22%(786字),剩餘78%(2813字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。
版權聲明:本文版權歸FT中文網所有,未經允許任何單位或個人不得轉載,複製或以任何其他方式使用本文全部或部分,侵權必究。
設置字型大小×
最小
較小
默認
較大
最大
分享×