Giving away free samples has long been a trick of food entrepreneurs who want to create a buzz around their new recipes, from hempseed granola bars to pecan-bacon cookies. But the makers of a new line of Indian-American hot sauces plan to take the concept a step further – by infiltrating the cafeterias of Silicon Valley technology start-ups to put free bottles of Spicy Mango and Cilantro Mint Chili sauce on every table.
贈送樣品一直是食品生產商試圖爲新產品造勢時所採取的辦法,例如免費試喫火麻仁燕麥卷或者山核桃培根餅乾等等。 但是一家生產出一系列融合印度與美式風味的新型辣椒醬的企業計劃把免費品嚐的策略向前推進一步————把免費的瓶裝辣芒果醬和芫荽薄荷辣椒醬悄悄送入矽谷新創科技企業的內部餐廳,擺上其中的每一張餐桌。
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