Chinese consumers tend to know exactly what they want to buy – and it is not always what multinational companies want to sell them.
That is a lesson foreign companies ignore at their peril, say businessmen involved in everything from putting pulp into juice drinks, to allowing customers to trade stocks while on the toilet.
Chen Can of Beijing-based Analysys International says: “When foreign companies come to China, they are very – sometimes too – proud of the business model that gave them success in other countries.”
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