Millward Brown’s BrandZ survey results for 2011 contained no fewer than 12 Chinese companies in the top 100 most valuable in the world. No mean achievement, but for Chinese companies to remain dominant in an increasingly open domestic marketplace and to succeed internationally, the country needs to produce more managers who have the skills and knowledge for business expansion.
Yet there is a dearth of Chinese managerial talent, especially on the international stage.
What can business education in China offer to fill this yawning gap? Nearly all of the 100 or so universities in China appear to have a business or management school not too dissimilar to those of the west. However, it is only the top 10 per cent of these institutions that have made serious attempts to replicate the western business school learning experience and its more modern business school curriculum.