Millward Brown’s BrandZ survey results for 2011 contained no fewer than 12 Chinese companies in the top 100 most valuable in the world. No mean achievement, but for Chinese companies to remain dominant in an increasingly open domestic marketplace and to succeed internationally, the country needs to produce more managers who have the skills and knowledge for business expansion.
明略行(Millward Brown) 2011年BrandZ全球最具價值品牌百強排行榜上的中國企業不下12家。成績斐然,但中國企業要想在日益開放的國內市場上保持主導地位並在國際上取得成功,中國需要培養更多具備商業擴張知識和技能的經理人。
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